The Skeptical Shaman

When Your Woo Side Hustle Becomes The Full Time Gig, with Britt Sandkulla-Sinclair

Rachel White Season 9 Episode 6

In this special Business of Woo-themed episode of The Skeptical Shaman podcast, host Rachel White (of TOTEM Readings) chats with friend of the show Britt Sundkulla-Sinclair of Golden Thread Alchemy all about her transition from part-time working witch, astrologer and death doula to a full-time Woo-based business owner!

And, not only does Britt describe what this transition has been like-- and what it demands in terms of working hours, promotional/ unpaid efforts, and very early mornings-- but she also explores the strange devolution in human interaction (and mutual respect) that has been accelerating since the Covid-19 pandemic. Clients and customers of the Woo just aren't behaving the same anymore, requiring Woo-based business owners to make some necessary but unpleasant changes like: charging for previously free events, making rules at group workshops re: topics to not discuss, and requiring deposits or up-front payment for one-on-one sessions.

But it's not all Debbie Downer sh*t! Within all of this minutea and restructuring are tremendous silver linings, perhaps the most important of which is that this cycle is separating the tourists and casuals from the serious, life-long, real deal experts. If you're a Woo-based business owner navigating these trying times, just remember: every day that you don't give up, you're passively taking market share from those that do!

And that means that you'll get to continue to be of service, fulfill your life's purpose, and continue to "touch the Woo" every damn day!

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